A Partnership with Purpose
Visit Rwanda and Aston Villa have come together to build more than a sponsorship.
As Aston Villa’s Official Front of Shirt Partner, Official Tourism Partner and Official Coffee Provider, the collaboration connects Rwanda with one of the world’s most passionate football communities while creating new opportunities to promote tourism, attract investment, grow business relationships and support football development.
Where Ambition Meets Opportunity
The Land of a Thousand Hills. The City of a Thousand Trades.
Rwanda and Birmingham may be separated by thousands of miles, but both are defined by ambition, innovation and a belief in what’s possible.
This partnership celebrates those shared values, creating a bridge between two communities through football while inviting supporters to experience Rwanda’s landscapes, wildlife, culture, hospitality and growing business environment.
Inspiring New Journeys
Beyond the Matchday
Every match, every campaign and every story creates an opportunity to introduce Rwanda to new audiences.
From mountain gorilla trekking and world-class hospitality to international conferences, investment opportunities and major sporting events, Visit Rwanda will use Aston Villa’s global platform to encourage more people to experience everything Rwanda has to offer.
Creating Lasting Impact
Growing the Game
The partnership extends beyond visibility.
Working with the Ministry of Sports, FERWAFA and Aston Villa, it will support football development initiatives that create opportunities for young people, coaches and sports professionals through technical exchanges, knowledge sharing and long-term capacity building.
A Taste of Rwanda
Coffee That Travels
As Aston Villa’s Official Coffee Provider, premium Rwandan coffee will become part of the Villa Park experience.
It’s another opportunity to introduce supporters to Rwanda through one of its most celebrated exports while showcasing the quality, craftsmanship and sustainability that define Made in Rwanda products.
A Shared Journey
This partnership is designed to grow over time.
Together, Visit Rwanda and Aston Villa will continue to explore new ways to connect people, inspire travel, create opportunities and demonstrate how sport can bring countries, communities and ideas closer together.
