About the Partnership

Visit Rwanda is Arsenal Football Club’s official Tourism Partner and its first shirt sleeve partner. The Visit Rwanda logo features on the left sleeve of all AFC teams for the duration of the exciting, three-year partnership.

The Arsenal shirt is seen 35 million times a day globally and AFC is one of the most watched teams around the world, enabling Visit Rwanda to be seen in football-loving nations around the world and helping its drive to be an even more successful tourism and investment destination.

Arsenal’s Chief Commercial Officer, Vinai Venkatesham, said: “This is an exciting partnership which will see us support Rwanda’s ambition to build their tourism industry. The country has been transformed in recent years and Arsenal’s huge following will bring Rwanda into people’s minds in a new and dynamic way.”

Emirates Stadium during the match. Arsenal 1:1 Aston Villa. FA Premiership. Emirates Stadium, Islington, London, 19/8/06. Credit: Arsenal Football Club / David Price.

Aerial view of Emirates Stadium. Arsenal v Chelsea, barclays Premier League, Emirates Stadium, Arsenal Football Club, London, 21/4/2012. Credit : Arsenal Football Club.

Rwanda is ranked as the second easiest place to do business in Africa by the World Bank and has been awarded for its leadership in tourism and economic competitiveness by the World Travel and Tourism Council (WTTC) and the World Economic Forum respectively.

Rwanda Development Board Chief Executive Officer, Clare Akamanzi said: “We’re thrilled to be partnering with Arsenal and showcasing the vibrancy and beauty of our country. Rwanda is a country pulsing with energy, creativity and innovation.

“Visit Rwanda and discover why we are the second fastest growing economy in Africa. Investors in Rwanda are able to register their businesses in only six hours and prepare to enjoy the opportunities accrued from the free trade agreements that we’ve signed with over 50 countries.

As part of the partnership, Arsenal players from the men’s and women’s teams will visit Rwanda and club coaches will host coaching camps to support the development of the game for boys and girls in the country.

‘Visit Rwanda’ will gain global exposure through branding on matchday LED boards at the Emirates Stadium, all the interview backdrops and a broad range of other marketing rights.